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It was the confidant experiment, for sure. At the finish of LOST’s second season, the selling dialect during ABC as good as the couple of of the writers launched an Alternate Reality Game formed upon the square of the LOST universe: the Hanso foundation. The name of the diversion was the Lost Experience, as good as the role was to keep revolutionary fans intent in the LOST mythology as good as yield advertisers an lengthened line-up to pawn their warez.
Initially the reply was overwhelming. LOST fans propelled in to the universe of immorality corporations with secrets to hide, puzzling hackers unfortunate to exhibit the truth, as good as allusions that deteriorate twos citadel of LOST mythology, the Dharma initiative, was about the small some-more than ideal idealism. New characters arose, guileful corporate shade Thomas Mittlewerl, daring speak uncover horde DJ Dan, the puzzling hacker Persephone, as good as after her change ego Rachel Blake.
The promise, however, fast faded. The appropriation for the diversion that would camber websites, radio commercials, voice mail systems, bill-boards, comic conventions, as good as more, came mostly from the advertisers who sponsored the game. In turn, any was since the capability to emanate the square of the diversion , that they could after askance for product placement. In the little cases, such as Sprite, Verizon, as good as Jeep, the blurb aspect of their grant was thinly potential during best, as good as some-more candidly: obvious.
The result? A diversion that lasted distant longer than it should as good as in the finish was remembered some-more for the blurb interruptions than the piece of the plot. In the end, the diversion wound up divulgence sufficient tract to fill the couple of meagre paragraphs, as this essay during buddytv shows.
In the end, cloyed fans spoken the diversion the squeeze for their promotion dollar. Moral to LOST producers: Don’t fool around games with your fans.
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